LAUNCHING AN EFFECTIVE EMAIL MARKETING PROGRAM - EMAIL MARKETING FUNDAMENTALS
(online training course)
Overview
Email marketing delivers the highest return on investment of all online marketing channels, if used correctly. This course will teach you all you need to know to start building email marketing campaigns that deliver results for your business.
Who Is This For?
Anyone who manages email marketing campaigns or newsletters and wants to learn how to take their efforts to the next level.
How Will You Benefit?
After completing this course, you'll know exactly how to build campaigns that don't end up in spam filters, that get opened and convert better than ever before.
What Will You Learn?
- Lesson 1: How to build an effective email marketing strategy
- Lesson 2: How to build your list
- Lesson 3: How and where to source content
- Lesson 4: How to avoid ending up in spam filters
- Lesson 5: How to make sure your emails stand out in the inbox
- Lesson 6: How to design an email campaign that gets opened
- Lesson 7: How to optimize response and conversion
- Lesson 8: How to measure success
- Lesson 9: How to choose the right email marketing platform
- Lesson 10: How to leverage social media to maximize your newsletter's potential
How Does It Work?
This LIVE online training course will be launched early November 2011 and consists of 10 lessons (see above) that will be delivered over the course of 6 weeks. Each lesson takes 45 minutes plus 15 minutes Q&A and includes a checklist and a next action worksheet. Attendees will receive a copy of the slides as well as a voice recording of each lesson in mp3 format after the lesson is completed.
All course attendees are entitled to a complementary 30- minute private consulting/coaching call with Tamara Gielen in which they can ask questions and/or discuss their email marketing strategy and get expert advice. In case more time is needed, course attendees will be able to purchase additional hours of consulting at a discounted hourly rate (details will be sent as soon as we have received your payment).
All course attendees are entitled to a complementary 30- minute private consulting/coaching call with Tamara Gielen in which they can ask questions and/or discuss their email marketing strategy and get expert advice. In case more time is needed, course attendees will be able to purchase additional hours of consulting at a discounted hourly rate (details will be sent as soon as we have received your payment).
Registration fee: 395 euro (595 US$)
The fee for this course has to be paid in advance. After completing our registration form you will receive an invoice from us. Your registration is complete as soon as we receive your payment.
About the Trainer
Tamara Gielen is an internationally recognized email marketing expert and thought leader.
She is the author of a leading email marketing blog, the founder of an international email marketing community and a regular speaker at international conferences.
Prior to becoming an independent email marketing consultant & trainer, Tamara was responsible for the strategy, execution and analysis of the email marketing programs at Cognos and eBay.
As part of OgilvyOne and later on as an independent consultant, she helped improve the email marketing programs and/or taught email marketing courses for Microsoft, DHL Express, Booking.com, Wizards of the Coast, NATO, SWIFT and many others. Visit Tamara's website here.
She is the author of a leading email marketing blog, the founder of an international email marketing community and a regular speaker at international conferences.
Prior to becoming an independent email marketing consultant & trainer, Tamara was responsible for the strategy, execution and analysis of the email marketing programs at Cognos and eBay.
As part of OgilvyOne and later on as an independent consultant, she helped improve the email marketing programs and/or taught email marketing courses for Microsoft, DHL Express, Booking.com, Wizards of the Coast, NATO, SWIFT and many others. Visit Tamara's website here.
Questions?
If you have any questions about this online course, please send an email to tamara (at) tamaragielen (dot) com
